Mr Matovu is an accomplished sales, branding, marketing and corporate strategy formulation expert. As Chief Commercial Officer of the Uganda Premier League, Jovin leads efforts to elevate the league’s commercial appeal through strategic partnerships, fan engagement and brand development. He is passionate about using data analytics to enhance fan experience, drive engagement and deliver measurable ROI for brand partners by aligning business objectives with sports marketing opportunities.

Jovin strongly advocates positioning football as a key avenue and dynamic pathway for businesses to build customer loyalty and create lasting partnerships beyond traditional sponsorship models.

Before joining UPL, he was a Business Manager and Consultant at Nation Media Group—Uganda, leading revenue-generating campaigns and strengthening corporate relationships. He also worked in Corporate Affairs at Statewide Insurance Company (SWICO), where he was crucial in enhancing brand visibility, stakeholder engagement, and revenue growth.

His creative approach to campaign planning and execution and his ability to strategically integrate football into boardroom discussions have positioned him as a critical player in driving commercial success in sports. He helps businesses tap into sports’ immense potential to foster unique value, strong customer experience, acquisition, and retention and deliver straightforward returns on investments.