Luca has gained much experience in both national and international sustainability projects, mainly within the sports and events industry. He became a recognised expert in the private sector and has won praise from sponsors, corporations, and other stakeholders. He has over 15 years of experience developing sustainable projects and can influence and promote sustainable lifestyles in local communities. Mr Uguzzoni has helped multiple organisations build a brand awareness strategy while supporting an important cause, the next generation. Through his work, stakeholders can see how the “CSV” – Creating shared value – for social and sustainable developments can help them better understand their client’s needs and the implications of their sustainable supply chains. Implementing a communication strategy to change social behaviour amongst stakeholders with involvement from CEOs and senior managers will improve the sense of commitment and legacy of sustainability and social issues. He believes inspiring youth groups, local communities, and the next generation is crucial for future benefits.